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For 10 years, Sleep has led the market as Europe’s premium event for hotel design and development. An annual meeting place for the global design community, where designers, architects, hotel owners, developers, operators and investors join with one common objective – to source and knowledge share for the design and creation of stunning hotel environments. Check out the reasons that make Sleep the unmissable hotel design event in the UK!
Sleep returns for 2017 to the Business Design Centre with the provocative theme “Loyalty: Lessons in Love” shaping the direction of the two-day event on 21-22 November in London. With an attendance of over 4500 last year, this edition is starting to create an even bigger buzz thanks to Ipsos Loyalty, the global leader in customer experience.
With 180 exhibitors registering for Sleep 2017, there are brands for every hotel details you can think of, from matresses to lightings, from upholstry to ceramics. The British brands will be on full force obviously, followed by a strong Italian and Portugues presence.
Amongst the stands for 2017 are Sleep newcomers Mitsushige Nishiwaki, who will display his whimsical etchings, and Avivo Lighting, designer and manufacturer of statement illumination fixtures. Returning Sleep exhibitor THG Paris will show its new transitional collection, while Italian brand ALPI will showcase new collections designed by Kengo Kuma, Piero Lissoni and the Campana Brothers which balance impressions of nature with graphic patterns.
See also: EVERYTHING ABOUT LONDON BUILD 2017
The annual Sleep Set competition sees leading international design practices bring to life the theme. Each team will develop a guestroom exploring how design contributes to the more emotive and elusive ingredients for successful hotels, guest retention, relationships and advocacy, proposing a guest experience so meaningful that loyalty becomes love.
Forward-looking panels of experts working in hotel development as well as operators, investors, designers and innovators will debate this and other topics likely to impact the industry in months to come; roundtables will offer face-to-face opportunities to learn from the leaders.
Once again Sleep will stay open until 8.30 pm on Day One to allow time-pressured designers to attend, for more business to be done and for networking to be enjoyed with a party vibe. The Sleeper bar will once again be the focus of meet ups and networking, with an innovative design each year to surprise guests.
Enjoy the article? Are you attending Sleep 2017? Which exhibitors will you visit? Let us know!