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If you’re going to spend a small fortune on your dream watch, make sure you’re buying from a reputable place with the right kind of aftercare. So, I will show you some of the best watch retailers.
1. Harrods, London

The Fine Watch Room has perhaps the best selection of high-end brands in Britain.
Best for: The big names
2. Jura Watches, Whitby

A specialist in mid-priced, adventurous, niche brands, Jura is a pioneer of online watch retail, now owned by jewellery chain CW Sellors.
Best for: Great-value, unusual watches
3. David M Robinson, Liverpool

The flagship of this family-run chain of six boutiques, this is a stylish space in the heart of the new Liverpool One shopping precinct.
Best for: Friendly customer service and sound advice
4. Marcus, London

This Aladdin’s cave boasts an unrivalled collection of avant-garde, high-end brands.
Best for: Finding a one-off (with prices to match)
5. Selfridges, London

Selfridges’ “Wonder Room” is home to a sea of very fine timepieces.
Best for: A truly luxurious shopping experience
6. The Watch Gallery, London

The first shop to bring Panerai to the UK. Its online business has a dizzying range.
Best for: City-boy status watches
7. Stewart’s, Leicester
Opened last year by father-and-son team Graham and Robert Stewart in a leafy suburb of Leicester, Stewart’s has a well-curated range of niche brands, with a strong online set-up.
Best for: Buying online
8. George Pragnell, Stratford-upon-Avon
The first showroom outside London to stock Patek Philippe watches, and still a place for hunting down rare and exceptional pieces.
Best for: Savvy staff and one-off pieces
9. Hamilton & Inches, Edinburgh
The majestic showroom of this 126-year-old Royal Warrant holder is brimming with watches, jewellery and objets d’art.
Best for: Impulse-purchase silver and glassware
10. Russell & Case, Liverpool
This conceptual new store specialises in handmade fine jewellery and stocks a refreshing mix of new watch brands.
Best for: Identifying future classics
Do you agree with this list of the best watch retailers? Tell me about it.