One of the most popular online homeware retailers among Design Lovers just opened a second Physical Shop right in the heart of London. Made.com is not only a click away but has conquered London’s Soho, featuring a shopfront based on a pin-art toy and a series of domestic sets combined with full-scale video projections and slideshows.

For those that were used to buy online this showroom is just a realscale representation of their website. They already had a similar approach on their first ever showroom in the ninth floor of a west London office tower, were they featured QR codes and miniature 3D-printed models of furniture.

Designed by London studio Bureau de Change, you can actually relive the all online experience in this physical shop. The Made.com showroom is used to present the products available to order via the company’s website.

Using video projection alongside the physical products, many of the products are simply displayed against colourful settings and in this way the customers can pair up different items to understand how they might work together in the home.

There is also a curving white screens that creates a useable surface for projection. Another feature of the space is a wall of framed postcards, indicating where customers can help themselves to material swatches.

It took a lot of ingenuity and design flare from the design studio Bureau de Change to come up with this spatial solution. One of our favourite displays of this space is the actual window shop. Inspired by the pin-art toy,  so popular and familiar to hundreds of generations, the shopfront is covered in 40,000 clear plastic rods that puncture a row of 10 windows leaving the impression of a human size toy.

Some of the most popular items of the brand where then pressed against this wall and the final outcome is something to delight.

As seen in Dezeen