Soft tones and metallic details feature across the two floors of this London boutique created by Barber and Osgerby’s Universal Design Studio for fashion brand J&M Davidson.

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Universal Design Studio is an award winning architecture and interior design practice based in London. Founded in 2001 by Edward Barber and Jay Osgerby, in response to the growing demand for their distinctive design aesthetic and clever use of material details in an architectural and interior design context. The studio is co-directed by Hannah Carter Owers and Jason Holley.

The studio works internationally on commissions including boutique hotels and restaurants, retail spaces, galleries and renowned cultural institutions. Universal Design Studio most recent commission has been the new Flagship J&M Davidson store on Mount Street, London

Barber and Osgerby’s Universal Design Studio have recently unveiled a new London boutique for the fashion brand J&M Davidson. Spread across two floors, the architects wanted to convey the brand’s signature shapes and colour palette through their design, and painted the walls in calming neutral tones of dusty taupes and soft pinks. “We were keen that the space had a strong dialogue with its place whilst reflecting the brand’s commitment to craftsmanship, quality and attention to detail, expressing the timeless and understated nature of the brand,” said Jason Holley, who co-directs Universal Design Studio with Hannah Carter Owers.

The studio was set up design duo Edward Barber and Jay Osgerby in 2001 to focus on architecture and interior projects. Previously, the London-based office has created two pop-up shops for a sportswear manufacturer and a flagship store for clothing brand Reiss. At J&M Davidson, a staircase leading down to a basement level is made with slabs of solid terrazzo marble and features a leather-wrapped handrail.

A doorway framed with the same gold-coloured metal conceals a fitting room lined with pink-coloured panels.

The terrazzo is also used as flooring throughout the store, and is paired with bespoke cast glass plinths and heavy concrete countertops. Vintage furniture pieces sourced by interior designer Nicholas Chandor contrast with the clean lines and simple materials used to make the display cabinets.

Brushed brass fixtures feature across the store, including clothes rails and wall-mounted lighting. A doorway framed with the same gold-coloured metal conceals a fitting room lined with pink-coloured panels. Other interesting shop interiors in the UK capital include a Camden jewellery boutique filled with custom-made furniture and tropical plants, and a skincare store with water-covered shelves by local studio JamesPlumb.

The centrepiece is a cantilevered staircase crafted from solid terrazzo marble, while its luxurious leather-wrapped handrail is a joy to grip on our descent to the lower floor. The terrazzo flooring continues throughout the space, coupled with bespoke cast-glass plinths and heavy concrete countertops. Ethereal qualities resonate further in the store’s soft, rounded fittings and vintage furniture pieces, sourced in collaboration with interior designer Nicholas Chandor.

The Mayfair store is J&M Davidson‘s second retail outlet in London – the other is located in Notting Hill.

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