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For three days, graduates from 85 creative courses across 50 top universities showcased their very best work in East London.
This year there were two Black Pencils for UK design studios, but only three Yellows. Let’s have a look at the award winners and show what the results.
Two Black Pencils were given this year to UK design teams – from five Black Pencils awarded in total.
Made Thought picked up a Black Pencil for its rebrand of paper company G.F. Smith, which launched in April 2014. The rebrand featured the curation of a new G.F Smith “curator mark” and a bespoke humanist sans typeface.
The second Black Pencil went to 4Creative, for its new on-air identity for Film 4, which was developed with ManvsMachine.
This year three Yellow Pencils were awarded to UK groups in design categories.
One of them was picked up by Magpie Studio for its identity for the Dandelyan cocktail bar in the Mondrian London hotel. The work features beautiful botanical illustrations interweaved with typography.
Leo Burnett picked up the other two Yellow Pencils – one for its striking “suffocation” cover for Cosmopolitan, created for charity Karma Nirvana to raise awareness of honour killings.
The second was for its takeover of railway departure boards at London’s Waterloo Station, for Amnesty International.
This year, for the first time, D&AD has introduced its new Graphite and Wood Pencil Awards, with Graphites replacing the previous Nomination category, and Woods replacing the previous In-book category.
The big winner was Design Bridge, which picked up four Graphites and two Wood Pencils, for projects including the Fortum & Mason Handmade Collection and Tanqueray No. Ten packaging. Design Bridge’s six pencil wins made it the most-awarded design consultancy.
Meanwhile A2/SW/HK picked up two Graphite Pencils and Ustwo picked up a Graphite and a Wood pencil for its Monument Valley Game.
You can see all the D&AD Award winners at www.dandad.org.