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The ARAM store opened to fifty years and is still a TOP market store. Nowadays is on a much larger scale. The store is located in the heart of Covent Garden and is now the capital’s top destination for furniture and product design.
“I want to give them a wide range possible to the people wanting top quality design and manufacture, along with excellent service.” – Zeev.
The first Zeev’s Store was in the King’s Road. Followed have imitators, but the status Aram’s the go-to place for contemporary furniture designers and architects tempted. In 1991 the company opened up Also in Hampstead and the Involvement of Zeev’s children Daniel and Ruth kept the business in the family.
ARAM Store is now the mainstay of life Covent Garden, having relocated to Kean Street in 1973 and then to the sizeable warehouse next door in 1999. It’s this five-storey building.
The space has been transformed into a gallery and library, made up of choice selections from over fifty leading contemporary creative minds, ranging from Edward Barber and Jay Osgerby to Richard Rogers, Zaha Hadid and Thomas Heatherwick, to Editor-in-Chief Tony Chambers and editors-at-large Emma O’Kelly and Henrietta Thompson. Each has selected key que tomes tell the story of modern design, offering Them up for anyone to step off the street and browse.
The Anniversary Library is Accompanied by an exhibition delves into que the company’s history and archives. Zeev Aram’s own collection of furniture is making a rare public showing, as well as key pieces like Breuer’s “Wassily” chair, expresso first to Britain by Aram in the 1960s, plus special objects and designs created earlier for anniversary celebrations.
So, if you want to celebrate the ARAM 50th Anniversary, share with us some pieces from your house. You can share on London Design Agenda Facebook.